FloridAgriculture is published by Florida Farm Bureau Federation, the largest agricultural organization in Florida. Farm Bureau active members produce citrus, vegetables, livestock, row crops, forest products, horticultural products, poultry, ornamentals, sugarcane and a host of specialized agricultural products. Associate members come from agricultural support industries, farm-related families and those interested in agriculture.

The editorial goal of FloridAgriculture is to educate and inform readers about agriculture in Florida and build public support for the industry. The magazine supports the continued economic viability of Florida farmers.

For more information contact:
Joey Mazzaferro
(352) 374-1523
Joey.Mazzaferro@ffbf.org

Advertising Rates
Effective January 1, 2010

Black/White Rates

Color Rates
One or more colors:
Spreads $289
Full Page $279
Less than full page $6 per col. inch
Bleeds: No charge – 1" outside the 9.5"x11" subject image area.

Placement Rates
FloridAgriculture will attempt to satisfy advertisers’ placement preferences, but no placements can be guaranteed without payment of a guaranteed placement fee.
Right hand page guaranteed $59
1st half of issue guaranteed $99
Back cover guaranteed $199

Pre-Printed Inserts
Pre-printed inserts will be included at the rate of $100 per thousand. Minimum charge for inserts is $1,000. Different sizes or types of inserts may require special preparation to allow for machine insertion. Additional charges will apply if materials have to be hand inserted. Advertisers should discuss pre-printed insert specifications with FloridAgriculture before placing insertion order. Inserts must be delivered to printer no later than the 10th of the month prior to the publication.

Deadlines
FloridAgriculture is published 12 times a year. Space reservations due by the first day of the month prior to month of insertion. (i.e. June 1 for the July issue). Camera-ready materials (including digital files) are due by the 7th of the month prior to insertion month. Advertisements requiring production work are due by the first of the month preceding insertion month.

Classifieds
Classified ads are $1.05 per word, (15 words or $15.75 minimum), including telephone number or address. Boldface available at $1.80 per word. All classified ads are payable in advance unless credit is established. No discounts allowed. Classified display ads available at the rates above, including frequency discounts. Add $1 per col. inch for B&W plus color, $6 per col. inch for two or more colors (10 col. in. maximum). FloridAgriculture will work with classified advertisers with multiple entries who desire certain positioning. However, no positioning can be guaranteed other than placement under a desired category.

All recognized agencies allowed a 15% commission on space and color. A 2 percent discount is allowed if payment is received within 10 days of billing date. Accounts not paid within these terms are subject to late payment finance charge computed at 1.5% per month (18% annual percentage rate) on any balance 30 days after billing date.

All advertisements are accepted and published by the publisher upon the representation that the agency and/or advertiser is authorized to publish the entire contents and subject matter in the ads. In consideration of the publisher’s acceptance of such advertisements for publication, the agency and/or advertiser will indemnify and hold the publisher harmless from and against any loss or expense resulting from claims or suits for defamation, libel, violation of privacy, plagiarism and copyright infringement.

All advertising subject to publisher’s approval. Till forbid ads not protected for ad rates. Advertising that resembles editorial will be marked “advertisement.”

Advertisers are responsible for the appearance, quality and effectiveness of their advertising. FloridAgriculture makes no guarantee concerning reader response to advertising.

Display advertising must be inserted in at least four monthly issues annually to earn a frequency discount. More than one ad per issue will qualify for frequency rates.

Advertising ordered at the frequency discount rate and not earned will be billed at the earned rate (short rate). Mixed sizes in the campaign are acceptable. No cash rebates will be made.

All new advertisers must prepay their first two insertions before being extended credit. Exceptions will be for established advertising agencies whose names appear in the current edition of SRDS.

A contract may be cancelled by written notice prior to the seventh of the month preceding the issue date. After this date, ads may not be cancelled and will be billed at the full rate. If the cancellation date has passed and the advertiser wishes to pull an advertisement, FloridAgriculture will, if feasible, try to accomodate the advertiser's request. In such cases, the full amount will still be billed, minus any possible insertion charges. Any cancellation received between the first and seventh of the month preceding the issue date will incur a $250 cancellation fee.

Editor
Ed Albanesi, APR
Ed.Albanesi@ffbf.org
(352) 374-1521

Assistant Editor
G.B. Crawford
GB.Crawford@ffbf.org
(352) 374-1517

Art Director
Steve Tillman
Steve.Tillman@ffbf.org
(352) 384-2612

Advertising Manager
Joey Mazzaferro
Joey.Mazzaferro@ffbf.org
(352) 374-1523

Shipping Address
FloridAgriculture - Florida Farm Bureau
5700 SW 34th Street
Gainesville, FL 32608

FloridAgriculture
P.O. Box 147030
Gainesville, FL 32614-7030

Phone: (352) 374-1523 or (352) 374-1521
Fax: (352) 374-1530

FloridAgriculture is Florida Farm Bureau's monthly magazine. It is mailed to all 140,000-plus of our member-families! $3.25 of each members annual dues goes toward the cost of publishing this magazine.